The inspiration of the start of Vera wangs designs was on her own wedding.(1989) She was frustrated with the boring, conservative and basic wedding gown designs. She made her own design and had a seamstress construct her own unique dress at the cost of 10000$. One year later she launched her own store called the Vera Wang Bridal house. Vera then found her passion and success in the fashion industry. Her goal was to create bridal wear that was exclusive in taste, yet sill affordable. She was two divisions of bridal wear; 'ready to wear' with prices started at 2,500-5,000$ and her 'couture' which is rather more expensive starting at 10,00$. Although she did not have a profit for the first few years, she didn't give up. Her first international recognition was in 1994 when she created a hand beaded costume for a figure skater named, Nancy Kerrigan. That same year she launched her first line for evening wear. This sparked the eye of many prestigious celebrities and Hollywood actresses. By 1995 she had already published her own book, and had her own lines of fragrance, accessories, and lingerie. Later she launched her own home furnishings line(2001). She won ' Americas womenswear designer of the year' award from the counsel of fashion designers in 2005. In 2007 she launched her clothing line called Simply Vera at Kohl's. That same year she was awarded into the hall of fame in the US Figure skating for her costume designs. Today the name of Vera Wang designs are sold at 55 retailers. Her retail worth is one billion increasing every year. As a risk taking designer, she has made herself known for her modern elegance yet stylish bridal designs that still give every bride that princess feeling.